Ölz der Meisterbäcker
Since 1938, Ölz der Meisterbäcker has been successfully producing baked goods as an Austrian family business. In 2020, Ölz will remain the most popular bakery brand in Austria and will also delight its consumers very successfully far beyond the borders. Especially in Germany, the gusto on Ölz products is great. But also in Switzerland, Italy and France as well as in Eastern Europe, the Ölz baked goods enjoy great popularity. Ölz der Meisterbäcker is the clear market leader and at the same time the most popular bakery brand in Austria. Brand awareness is supported by 96%. 8 out of 10 Austrian consumers prefer to use products from master bakers, over two-thirds regularly or more often. The export share is now around 44%.
